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Healthcare organizations rely on fundraising to help ensure their own financial health. But as potential donors are inundated with solicitations, hospitals must find creative ways to reach more donors, more cost-effectively. While most healthcare organizations have begun fundraising efforts online via their websites, many still need to make the most of their web fundraising efforts by allowing people to donate directly online rather than simply providing traditional contact methods. Maximizing your online fundraising entails secure online credit card donations, and automating the follow-up, including thank-you letters, processing and tax receipting. SoftTech IMS™ provides an optional online donations module that makes it easy and cost-effective to add these capabilities to your online fundraising. Furthermore, many healthcare organizations want an online donations package that allows them to give their donors some freedom of choice. SoftTech IMS™ makes it simple and quick for you to add event-driven campaigns, crisis-response donations, donations for specific capital projects, in-memoriam donations, and other options that will keep your donors coming back. Benefits of SoftTech IMS™ Online Donations • Specifically created for healthcare fundraising; not an ecommerce retrofit
• Allows you to reach a wider donor base through websites and links
• Less expensive fundraising than call-centers and direct mail
• Reduce processing costs and time with automated features
• Easy for non-technical staff to learn and manage
• Flexible set-up allows for customized campaigns
• Increase donor loyalty with flexible and personalized giving methods
• Can have automatic thank-you receipts and government-approved tax receipts to cut follow-up costs
• Secure online credit-card processing
• Data collected and stored on your in-house server for greater security and control. Other SoftTech IMS™ Modules include: Contact Directory: put your staff directory online for easy searching. Contact Directories can be integrated with your existing database(s) for easy updating.
Document AuditView: View reports document accesses, to ensure security of confidential documents and to help analyze policy adherence for risk management.
Developer Module: Integrate developer templates to allow complete control and flexibility of site templates and easy re-branding.
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